Privacy Policy

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Privacy Policy

This website is managed by Aura Baby, including all its global subsidiaries and parent company. This privacy policy applies only to information collected on this site and does not cover any offline data collected by Aura Baby. All Aura Baby websites are currently governed by this privacy policy.

Security Measures

We ensure that personal information shared on our website and during online transactions is transmitted securely. We are dedicated to upholding high standards of information security. We implement appropriate physical, electronic, and administrative measures to safeguard the accuracy and security of personally identifiable information, including restricting access to our database servers and utilizing electronic security systems and password protections to prevent unauthorized access. Our payment system employs encryption technology, such as SSL, to protect your personal information during data transmission. Please note that while our Customer Care center and stores operate over a secure network, email communication is not encrypted and should not be used for transmitting credit card information.

Privacy Policy Overview

To achieve our goal of delivering top-quality products and services, we gather information from our interactions with you and other customers, as well as from third parties. We value your privacy and have established procedures to ensure your personal information is managed safely and responsibly. This privacy policy has been created to clarify our information collection practices and the options you have regarding how your information is collected and utilized. As we enhance our website and leverage technological advancements to improve our services, this privacy policy may change. We encourage you to review this policy regularly to stay informed about our current privacy practices.

Information We Collect

You can browse our website without providing any personally identifiable information. However, we may request such information at various points on the site. If you choose not to provide the requested information, you may not be able to access certain areas or features of the website. We collect and store any personally identifiable information you provide while shopping with Aura Baby—whether online, through catalogs, or in stores. This includes information you share when subscribing to our catalogs, emails, or mobile messages. Examples of personally identifiable information we may collect include your name, address, phone number, mobile number, driver's license number, birth date, and email address. If you use a credit or debit card or pay by check, we will also store your account number.If you utilize our services or participate in surveys, promotions, or sweepstakes, we may request additional information, such as your age, interests, or product preferences.From your purchases and interactions with us, we gather information about the specific products or services you buy or use.When you visit our website, our web server automatically collects anonymous information like log data and IP addresses, and may gather general location data. We may use this automatically collected information for various purposes, including improving our site design, product offerings, customer service, and special promotions.

How We Utilize Your Information

To complete your purchase transactions, provide requested services, send you catalogs and other offerings by mail, identify your product and service preferences, notify you of product recalls, and enhance our merchandise selections and overall shopping experience.

Sharing Your Information

The Aura Baby Group: All information we collect may be shared among Aura Baby entities, including stores, websites, and Private Sales.Service Providers: We may share information with external companies that assist us in delivering our products and services. For instance, we may collaborate with outside firms to manage customer information databases, distribute emails, conduct direct marketing, provide storage and analysis, prevent fraud, and offer other services to maximize our business potential. We require these companies to keep all shared information confidential and to use it solely for their obligations under our agreements.Other Companies: We may share information with carefully selected external companies if we believe their products or services may interest you. Business Transactions: In the event of a business transaction, such as a merger or acquisition, we may transfer or share your personal information. You will be notified via email or a prominent notice on our website before any changes to ownership or control of your personal information, especially if it will be used differently than stated in this policy. However, this Privacy Policy does not restrict Aura Baby's ability to transfer its business and/or assets to an affiliate or third party at any time.Compliance with Law: We may provide access to information we legally required, to cooperate with law enforcement or legal proceedings, to protect against misuse of our website, to limit our legal liability, and to safeguard the rights, property, or safety of visitors or the public. Aura Baby collaborates with advertising companies to display our ads on publisher websites. These companies collect anonymous information about your visits to our site using third-party cookies, enabling them to create personalized advertising relevant to your interests. You can opt-out of this service with our advertising partners. We may also use Aura Baby cookies for similar enhanced online marketing based on your preferences.

Your Choices Regarding Your Information

We offer you several choices regarding the handling of your non-public personally identifiable information. Direct Mail or Telephone Marketing: If you shop at Aura Baby or Private Sales stores and wish to be removed from our direct mail or telemarketing lists, please email Aura Baby Customer Care at care@aurababy.com or call us at 1-800-530-8150. Since customer lists are often prepared well in advance of an offering, you may still receive some offers after requesting not to use your information for specific marketing purposes. We appreciate your understanding as we process your request.

Cookies, Web Beacons, and Their Usage

A "cookie" is a small data file stored by your web browser on your device. It allows us to recognize your computer (not the specific user) when you enter our site by linking the cookie's identification numbers with other customer information you have provided. This information is stored securely in our database. A "web beacon" or "pixel tag" is typically a one-pixel image used to transmit information from your device to a website. Direct Mail or Telephone Marketing: If you shop at Aura Baby or Private Sales stores and wish to be removed from our direct mail or telemarketing lists, please email Aura Baby Customer Care at care@aurababy.com or call us at 1-800-530-8150.

Online Account Registration

To make online shopping faster and easier, you may register on the Aura Baby website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information.If you are using a public computer, we strongly encourage you to LOG OUT at the conclusion of your session. Your information will still be stored with us but it will not be accessible to anyone else from that computer.

Email

You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive them from baby Aura Baby or its affiliates you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.